one eight five

Great Article about SMM

2010-03-01T17:28:00.001-05:00

I found this today - it's a solid article about the proper way to conduct a Social Media Marketing Campaign.

The Do's and Don'ts of Social Media Marketing

"Okay, I admit that at first light, social media marketing (SMM) may appear like child’s play. After all, what is there to it? Create a bunch of profiles, Digg a little, Stumble a bit and you are set, right? Wrong! That is the exact attitude that can kill your social media campaign (and dreams) before it can begin."

Are Webseries Films Dying?

2009-09-16T22:59:00.002-04:00

Death of the Web Series?! I just read about this blog post on Andrew Park's Tailslating blog and it seemed relevant.

Local Viral Marketing

2009-08-17T20:47:00.000-04:00

I thought I’d take a brief moment to point out the most successful Nashville use of online video I’ve heard of in months: The Circle Players. The Circle Players, begun in 1949, is one of the oldest community theater troupes in Tennessee—they’re also a nonprofit. All the members, from actors to set designers, are volunteers.

http://www.reelseo.com/viral-video-quality-over-quantity/12966/

Jim Louderback gives great advice. I'm reposting it!

2009-07-26T01:26:00.002-04:00

Jim Louderback wrote a great article about how to profit from a free business model. I'm lazy, so I'm reposting the link so I can find it and check it out later.

Another post!

2009-07-14T17:24:00.001-04:00

Suggested reading list for online video.

Trent Reznor Gives Advice

2009-07-12T16:56:00.001-04:00

NewTeeVee published this story about Trent Reznor. It's worth a glance because he gives "five essential guidelines to establish yourself online."

One Day, I'll Wrtie About These -

2009-07-04T15:31:00.003-04:00

Instead of just posting links. Until that day, there's this article from slate.

This is the great promise of YouTube: Your video can soar in popularity through sheer word-of mouth—or rather, click-of-mouth—until eventually people are making T-shirts about it. No one ever said this was going to happen for everyone. So, what are your chances of achieving YouTube stardom? I crunched the numbers to find out what percentage of YouTube videos hit it big, cracking even 10,000 or 100,000 views. The results: You might have better odds playing the lottery than of becoming a viral video sensation.

New ArtStreet Segment

2009-05-20T11:55:00.001-04:00

Andrew's newest ArtStreet segment has hit the internetz. Enjoy.

Jen finally finally hit 100,000!

2009-05-03T15:19:00.001-04:00

Good Advice

2009-03-18T16:20:00.000-04:00

Now to follow it!

Trickle Up -

2009-02-13T14:18:00.005-05:00

This is more of a notion. With some time, I hope to form it into a concept, then maybe get some money to turn it into an idea.

I wanted to put down in text this idea of trickle up viewership. Jen Stark's Paper Art has now reached 76,000 views, thanks largely to BoingBoing.net, a site that clearly gets mad traffic. The most interesting thing about Jen's viewership graph is that each spike is larger than the one that came before it. The first spike came from Jen's own website, which added a healthy 1500 views in a weekend. Then came www.cpluv.com, a design site that doubled the spike with more than 3K views. CPLUV brought it to the attention of the Wooster Collective, which embraced the video and it shot up 5K in a single day. Add to that the traffic still flowing from CPLUV and it took a while for that to die down. Then came 2modern.blog.com with a healthy 4K spike, roughly equivalent to what came before. Then all was quiet until last week BoingBoing.net placed the video front and center and we had 11k views in a matter of hours. What strikes me most is that the circulation of the video increases as time goes by - it starts in a local market and then gains momentum and attention, passing through to larger and larger audiences. It's being handed up the ladder - gaining tens of thousands of views along the way. This is a pattern worth studying.

It's also worth noting that in a typical TV broadcast, this segment may have only reached 15,000 people at once. Online, Jen's reach is far greater than on our regional TV. Granted its an evergreen video, but balance that observation with this: those who saw it on TV did so without knowing what was coming up. Those who saw it online knew before hand and were genuinely curious.

New Video on Panic Bomber!

2009-02-09T20:48:00.002-05:00

Our new video on Panic Bomber, Live from the Vagabond!

The Taste of Progress!

2009-01-24T23:43:00.005-05:00

First, an update on Jen Stark - she's nearing 45,000 views and is far and away our most watched video. Interestingly, she did this entirely through embeds. 96% of her views come from off site. This runs contrary to YouTube as a whole but isn't really surprising. Common sense says that the people interested in cat videos and comedy go to YouTube but the people interested in niche videos about art and design go to art and design websites. Small wonder that Jen is out performing the rest of our videos - few of them have found a niche outside of YouTube, with the exception of Live in Color Dancers Live Their Dreams (our second most watched video with 10,000+ views). The answer to this problem of course, is seeding the videos to the sites that are most likely to serve our audiences. That's what we call phase two.

In other news, I've been reading Guy Kawasaki's excellent book "the art of the start" and I've learned a thing or two. Here, for the first time in print, is One Eight Five's new mantra: tell Miami stories.

Quick Note, to be revised later.

2009-01-01T15:03:00.004-05:00

I need to read this about content producers. Also, Jen Stark just exploded over the last two days, getting another 10,000 views, bringing her total to just about 30,000. Best I can tell, Wooster Collective is largely responsible for spreading the video as most people cite it as their source.

Borscht Post Mortem on Hold

2008-12-30T00:45:00.005-05:00

This article in the NY Times caught my eye. Post mortem on Borscht forthcoming. Suffice it to say, Medicine for Melancholy was everything I hoped and more and it was a major coup for us to bring this movie to the 200 or so people who were assembled. Barry, Cherie and Justin - (and Nat and James, Wyatt and Tracy) job well done.

Good luck with the independent spirit awards. Charlie Kaufman's got nothing on you.

Borscht Today!

2008-12-26T14:42:00.001-05:00

Today is the Borscht Film Festival and the last week has been crazy/ridiculous. Jen Stark is nearly at 18,000 views and climbing and Jake Zim just wrote this.

Jen Stark is on fire -

2008-12-23T21:08:00.003-05:00

Over the last two days, Andrew's ArtStreet segment on Jen Stark has taken off, with a view count currently at 14,500 and climbing at a rate of about one view every 6 seconds. It turns out the segment was picked up by the Wooster Collective and they apparently get mad traffic. It's spread from there, finding its way to other prominent sites like Good Magazine and elsewhere. Amazingly, this spike completely overtakes the initial bump we got when Jen put us front and center on her own website. In a matter of hours, this video went from being the second most watched on ArtStreet Miami (down by about 500 views) to the most watched by more than 6,000 views. That's nearly a 60% increase of views in only 30 hours.

Granted, it's still only a drop in the bucket on the full YouTube scale but it's huge relative to our previous efforts. Huge by like, a million.

The Great YouTube Caper

2008-12-19T00:02:00.003-05:00

Today we started our foray into YouTubing in a small way: we set up the Official Borscht Film Festival YouTube channel (www.youtube.com/borschtfilmfestival) and released our first viral style promo based around the trailer for the new Wolverine movie. We're hoping it might generate traffic for the website prior to the festival and could take off in a modest way.

In other news, Andrew's segment on Jen Stark is just 50 views away from being ArtStreet's most watched online video. With nearly 9,000 views it's doing quite well for our regional PBS station and it has recently taken off in Lithuania of all places.

Borscht is gearing up and running full steam ahead - the event is just days away and there's still plenty to do. And to top it off, our apartment is overflowing with Jupina.

Art Basel, Borscht and Beyond!

2008-12-05T11:59:00.003-05:00

The next few weeks look to be busy ones. Art Basel as landed in Miami and this weekend promises to be busy. Tonight we'll start filming Friday's at the Vagabond at the behest of Sweat Records, bringing you video of the best of Miami's indie music.

Next week we start production on our Segment for the Borscht Project, "Art/Not Art" written by Matt Gajewski. Then suddenly, it's Christmas and the festival is underway.

Maybe most exciting of all, Borscht will be screening Medicine For Melancholy on the second night of the festival, only a few weeks after it was nominated for 3 Independent Spirit Awards. Congrats to Barry, Justin and Cherie (Also James, Adela and Nat) - doing FSU Film School proud.

Also, Andrew's ArtStreet segment on Jen Stark is on its way to becoming WLRN's most watched online video. If you haven't seen it yet, check it out on this very website/blog or go to our YouTube channel and watch it there. (It's embeded here once, people. I won't do it twice. Also, I'm trying to boost our channel views.)

Also, I found this report on Website Video SEO. It's gold.

The best thing ever?!

2008-11-30T19:53:00.001-05:00

Send your own ElfYourself eCards

Back in the Old MIA

2008-11-23T00:22:00.003-05:00

I've made it back to Miami. San Francisco was amazing, as usual, and it was hard to leave. While I was there, I helped out with the Valentino Achak Deng Foundation YouTube site and had all around great time.

Things really are cooking up here in Miami and I'm looking forward to getting busy. December first I'll start pre-production on my film for the Borscht Film Festival, which is coming up soon, right along side Art Basel, which is too far ahead for me to really think about just yet.

Also, I found this online earlier, thought it was interesting. Also, this.

Dispatches from San Francisco: Part 2

2008-11-15T13:04:00.004-05:00

NewTeeVee Live! was a smash success. Lots learned, much discussed, people met, drinks imbibed. It will take me a few days to absorb the lessons and thankfully I have a few more days here in San Francisco to sort them out.

Tonight there's a McSweeney's release party and a few other great things on the social calendar. More when I know it.

Jen Stark's Eye Popping Paper Sculptures

2008-11-09T22:08:00.006-05:00

"Paper Constructs," Andrew's newest ArtStreet segment, airs this month on WLRN-TV. It's the opening segment, so tune in early or catch it online at ArtStreetMiami. Or, just watch it here. We also have a YouTube channel.

Dispatches from San Francisco: Part 1

2008-11-09T20:48:00.006-05:00

I'm in San Francisco this week on a combined business/pleasure trip. It was supposed to be more business than pleasure but a few things fell through and I've found myself with more time on my hands than I expected.

Fortunately, it's a wonderful city to be in with time on your hands and I'm making use of it. Last night, I saw Old Crow Medicine Show play at the Filmore. It was a rousing hootenanny, one for the books. Before that I had lunch at Cha-Ya's, which was the most delicious bit of Vegan Japanese food I've had since the last time I ate there in July.

Social meetings the rest of the week and college visits to Stanford's GSB and the Haas School of Business at Berkeley, followed by the real reason for the trip - NewTeeVee Live! on Thursday. Gasp!

Meanwhile, ArtStreet Miami is running a beta site and back home in Miami things seem to be cooking up something fierce. I'm happy to be here but I can't wait to get back. There's work to be done.